Digital Pavlov: The Science of Notifications and PIT

25 min

Explore the science of notifications in Digital Pavlov. Learn how Pavlovian-Instrumental Transfer (PIT) and conditioned cues drive our digital behaviors today.

Digital Pavlov: The Science of Notifications and PIT

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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@SofiaP
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@Leo, Law Student, UPenn
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